Search Engine Optimization .:. SEO Pricing

 

So what's a fair SEO price?  Site | Hab has the best deal around!

Improve your Google Ranking, Google reaches almost 70% of web users.

The top ranking listing gets 40% of all clicks and the 2nd listing gets 20% of all clicks. These numbers vary depending on the keywords and on the quality of the first and second listings. If the top listings are spam or off-topic sites, people will go down the list to find something relevant.

Having the top two positions means you will garner up to 70% of all clickthroughs. If your visible listing is well written by us, you can see even further clickthroughs. If people like what they see in the first couple of ranking sites, they'll have no reason to go further down the list. You want to be first.

The price of an Search Engine Optimization campaign involves many steps, including:

•         Industry SEO analysis
•         Competition SEO analysis
•         Keyphrase research
•         Keyphrase selection
•         Keyphrase implementation (title tags, meta tags, website copy, etc)
•         SEO linkbuilding
•         Search engine submission using sitemaps.xml
•         SEO directory submission
•         Monitoring and reporting

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Each is equally important and vital to your campaign. A good-value SEO campaign from an experienced web developer should cost $2,500 to $10,000 up front, depending on the competition and focus of your market.

A lower quote suggests the web developer is not experienced enough to obtain the results you need. And a higher quote is a good indication the agency is too large to offer a competitive price.

Small Business SEO Pricing Package (presence on search engines for relevant terms)

•         $250-$999 setup / $99 to $124 monthly

Medium Business SEO Pricing Package (top 5 ranking for specific search terms)

•         $1,000-$2,499 setup / $125 to $249 monthly

Market Leader SEO Pricing Package (no holds-barred, all-out national SEO blitz)

•         $2,500-$4,999 setup / $250 to $500 monthly

Choosing an SEO provider can be a challenging process. Quotes vary widely; SEO prices range from a couple thousand dollars to well into five-figures, and it can be difficult to determine if you are getting your money's worth.

The reason SEO pricing varies so considerably has to do with the two types of agencies that sell and price SEO campaigns, and the way each views SEO price. The two primary providers of SEO services are advertising agencies and web developers.

Traditional advertising agencies who have recently decided to venture into online marketing operate using the "billable hours" business model for pricing SEO. This practice began as a way to catalog expenses over a long, ongoing, multilevel advertising campaign. But it is impractical for establishing an SEO price.

Advertising account executives price advertising packages based on the total amount of time that will be required to complete the client's deliverables, regardless of what they are. They sell media "campaigns," not services. The SEO price you pay is for the time of advertising agency’s creative staff, not the SEO as a product.

Pricing based on time can be very costly and vague. "Time" can include any action that relates to your project, even visiting competitors' out-of-date websites. When you sign up for hourly-based SEO pricing, you are locked into a contract to pay the time it takes them to complete the service, regardless of the quality or revisions necessary. And the larger the ad agency, the higher the per-hour SEO price.

However, Search Engine Optimization price quotes are much lower at web development agencies because our business model doesn't revolve around billable hours.

Web development/internet marketing companies price SEO and other internet services on a "per-product" basis. The services are viewed as a product, not the time spent on them, enabling web developers to price them effectively up-front (and drastically cut costs).

Unlike ad agencies, most internet businesses begin as the founder working on the side as a freelance webmaster. As the operation picks up and the client list grows, the price-per-hour business model becomes less and less desirable. It's easier for both client and vendor if a set SEO price can be established up-front, with any necessary monthly monitoring reflected in the agreed-upon price.

Web development deliverables (a website redesign, SEO, an ecommerce shopping cart, etc.) have a standard and streamlined process of implementation, resulting in accurate and reasonable pricing. And because our focus is internet marketing and website development, you know you’re getting the best possible online SEO presence from experienced web designers and developers.

Site | Hab has over 15 years combined experience in the Search Engine Optimization industry. Call 877.493.2422 or contact us online to start establishing your strong online presence today or for customized SEO pricing.

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